Page of JOOAN Camera Brand Story

how we start

In 2007, a JOOAN founder found himself grappling with a challenge that would change the course of their life and the lives of many others. With the weight of caring for a family member with health issues, they were caught in the relentless rhythm of travel between two cities, their heart divided between the love for their family and the longing for peace of mind.

He wants to buy a home camera to get a real-time picture of his parents, and he can also make bilateral calls to relay information

The camera would not boast of 8k ultra-high definition or an overwhelming array of features. As long as it's durable, doesn't need to be repaired as often, and is able to take clear pictures, even at night. It is best to be waterproof and heat-proof to ensure that the machine is running normally all the time

Our mission

Most importantly, it would be within reach, priced at a modest $30, a figure that would not pinch the pocket but would instead open doors to the possibility of multiple cameras, creating a constellation of watchers that would ensure no corner of the home was left unobserved.

But in the vast marketplace, such a camera eluded existence. It was a void crying out to be filled, a need yearning for a solution. And so, with the spirit of an inventor and the heart of a caregiver, JOOAN was born in 2008, not just as a brand, but as a beacon of hope for those who sought the balance between security and affordability.

JOOAN's mission was clear: to democratize the power of surveillance, to make it a right, not a privilege. They were not just creating cameras; they were crafting a narrative of accessibility, a story where every home, regardless of its size or the depth of its pockets, could be a stage for life's beautiful moments and a fortress against the shadows of uncertainty.

The Birth of The First Product

Sometimes great decisions come from a passion for ideals JOOAN's commitment to its founding principles won out. The first camera was priced at $19!The first camera launched by JOOAN is this card camera, which integrates the functions of waterproof, calling, and connecting to mobile apps. Such pricing caused quite a stir in the industry at the time. Such behavior angered peers, and some brands even began to smear JOOAN. BUT AFTER CONTINUED CONSUMER SUPPORT, JOOAN EVENTUALLY SURVIVED. Therefore, JOOAN survived because of the trust of consumers. As a result, JOOAN decided to keep this model updated forever, but only sell it for $19 to give back to its customers.

As the first JOOAN camera rolled off the assembly line, it was not just a product being launched; it was a promise being made—a promise to every family, to every individual yearning for a safer, more connected home life. It was a testament to the belief that the best security is not just about preventing crime but also about preserving the precious and mundane moments that make up the tapestry of our lives.

What is JOOAN Now

Today, JOOAN stands as a reminder that innovation is not just about creating the newest gadget; it is about addressing the needs of the many, not just the few. It is a story of a brand that has chosen to walk the path less traveled, a path that leads to the heart of every home, ensuring that the cost of security is not a barrier to the joy of living.